Memo- soaps Essay Example | Topics and Well Written Essays - 250 words

Memo- soaps - Essay Example According to the article the study has shown that some customers are not aware of existence of some brands. Some brand soaps like Lux, Dettol and Lifebouy have a high demand and on the other hand, there is less demand for brands such as Dyna, Camay and Sach. The research involved administration of questionnaires. These articles have gone further to give projections on the sale of liquid soaps and antibacterial soap. Soap marketers are trying to come up with new brands to try and heighten the current slow growth soap sales (Berger and Arthur 78). In Europe, tablet and liquid detergents account for the huge soap market. However, in US this is not the case as put by Kumra. The high cost of Raw materials has made the cost of the soaps to shoot. Cross-category branding has is a global strategy that has been used Dove and this has made its products to become competitive at global level. This memo has advised soap makers have to embrace efforts made on global branding and pay attention to established and new products so as to meet consumer’s expectations. I would love to discuss this with you at your earliest